# Loyaltyforce: Full AI-Readable Context > Loyaltyforce is a customer intelligence platform for retail and commerce teams. Loyaltyforce Agent is its AI-native member-growth workspace, designed to help teams understand customer signals, identify risk and opportunity, prepare activation-ready audiences, and follow growth actions through. ## Brand and positioning Loyaltyforce helps modern retail brands unify customer data, activate loyalty, and drive growth across markets and channels. The company is part of Shuyun Technology Group and presents a product portfolio that combines customer data, marketing automation, omnichannel loyalty, and an AI-native member-growth workspace. The public website is intended for prospective customers, partners, and teams evaluating customer intelligence and member-growth software. Any product workspace, metrics, customer names, or business scenarios shown in a public demo are illustrative unless a page explicitly states otherwise. They are not customer data, financial guidance, a service-level commitment, or a guarantee of performance. ## Loyaltyforce Agent Loyaltyforce Agent is an AI-native workspace for member-growth teams. It is designed to read customer signals, uncover growth opportunities, build activation-ready audiences, and support each growth action through execution and review. ### What Loyaltyforce Agent helps teams do 1. Understand the business question: interpret member behavior, operating context, and customer signals behind a growth question. 2. Identify risk and opportunity: surface likely churn, potential growth opportunities, and the factors that explain them. 3. Prepare an audience for action: turn an insight into a defined audience that can be activated by a growth team. 4. Close the growth loop: connect insight, audience, action, and outcome so teams can assess the next decision. ### Agent capabilities presented on the website - Industry expert insight: applies commerce operating context, growth signals, and the business question together. - Enterprise knowledge: brings business rules, operating practices, and reviews into reusable team knowledge. - Growth action loop: connects insights to audiences, actions, and outcome-driven next decisions. ### Typical use cases - Predicting high-value member churn and preparing a targeted recovery audience. - Finding growth opportunities from member behavior and campaign context. - Selecting a qualified audience for an activation or customer journey. - Reviewing campaign or journey outcomes and deciding the next action. ## Product portfolio ### Loyaltyforce CDP: Unified Customer Data Loyaltyforce CDP is the customer data platform in the portfolio. It is designed to reduce data silos and create a unified view of customer data across touchpoints. Key capabilities described on the website: - Real-time data ingestion from connected sources such as e-commerce platforms, CRMs, POS systems, and mobile apps. - Identity resolution to match and merge customer profiles across devices and channels. - 360-degree customer profiles that combine demographics, behaviors, preferences, and purchase history. - Advanced segmentation using AI-powered insights and behavioral triggers. ### Loyaltyforce MA: Marketing Automation Loyaltyforce MA is the marketing automation product in the portfolio. It helps teams plan and run customer journeys across channels using reusable workflows, audience rules, content, and performance feedback. Key capabilities described on the website: - Journey orchestration with triggers, conditions, timing, and exit rules. - Audience activation without rebuilding audience logic for each channel. - Channel coordination across email, SMS, app, and connected customer touchpoints. - Performance feedback to assess journey outcomes and improve the next action. ### Loyaltyforce Loyalty: Omnichannel Loyalty Loyaltyforce Loyalty is the omnichannel loyalty product in the portfolio. It supports loyalty programs across online, in-store, mobile, and social channels, and is designed to reward customer interactions as well as purchases. Key capabilities described on the website: - Flexible points, tiers, and reward programs. - Gamification through challenges, badges, and achievements. - Referral program tracking and reward distribution. - Loyalty analytics covering engagement, redemption, and return on investment. ## How the products work together The product portfolio is complementary. Loyaltyforce CDP provides customer-data foundations, Loyaltyforce MA supports cross-channel journey execution, and Loyaltyforce Loyalty supports loyalty-program operations. Loyaltyforce Agent is the AI-native member-growth workspace that helps teams move from a business question and customer signals to an audience, an action, and a reviewed outcome. ## Who Loyaltyforce is for Loyaltyforce is positioned for retail and commerce organizations, especially member-growth, CRM, loyalty, lifecycle marketing, customer-data, and customer-experience teams that need to connect customer understanding with measurable actions. ## Company context The public company page describes Loyaltyforce as part of Shuyun Technology Group. It lists a presence in Singapore, Hong Kong, Shanghai, Hangzhou, and Xi'an. The website also presents the following public company indicators: 10,000+ clients worldwide, 500+ experts, 15+ years of experience, and coverage across 50+ markets. ## Common questions ### What is Loyaltyforce Agent? Loyaltyforce Agent is an AI-native member-growth workspace. It helps growth teams interpret customer signals, identify risk and opportunity, prepare activation-ready audiences, and connect the resulting action to an outcome review. ### Does Loyaltyforce Agent replace a customer data platform? No. On the public website, Loyaltyforce Agent is presented as part of a wider product portfolio. Loyaltyforce CDP provides unified customer-data capabilities, while the Agent helps teams use customer and business context to move from insight to action. ### What is the difference between Loyaltyforce CDP, MA, and Loyalty? Loyaltyforce CDP focuses on unified customer data and profiles. Loyaltyforce MA focuses on orchestrating customer journeys and activating audiences across channels. Loyaltyforce Loyalty focuses on loyalty-program operations, rewards, and engagement. Loyaltyforce Agent helps teams connect customer signals, business questions, audiences, and growth actions. ### Are the workspace examples on the website real customer data? No. Website demos and business scenarios are illustrative unless explicitly stated otherwise. They should not be interpreted as customer-specific data, performance claims, or implementation commitments. ## Public URLs - Website home and Loyaltyforce Agent: https://www.loyaltyforce.com/ - Loyaltyforce CDP: https://www.loyaltyforce.com/solutions/unified-customer-data - Loyaltyforce MA: https://www.loyaltyforce.com/solutions/marketing-automation - Loyaltyforce Loyalty: https://www.loyaltyforce.com/solutions/omnichannel-loyalty - About Loyaltyforce: https://www.loyaltyforce.com/about - Contact Loyaltyforce: https://www.loyaltyforce.com/contact - Privacy Policy: https://www.loyaltyforce.com/privacy-policy - Terms of Service: https://www.loyaltyforce.com/terms-of-service - AI overview: https://www.loyaltyforce.com/ai-overview.html